Music, voice, and sound can affect the emotions of your target group and make your ad memorable. We have discussed this topic in our previous article (4 Insane (But True) Benefits of The Power of Sound in Branding) and we, Rabbeats, believe that music can help your company to communicate more effectively.
But let’s see a real advert example: Netflix’s iconic ‘Ta Dum’ sound which is an essential part of their overall branding and messaging strategy. Listen for example their recent campaign: ‘Sounds like a good story is about to start’
What about another example? Coca-cola, a brand known for its sensorial advertising, has taken it one step further by brilliantly infusing its brand sounds in one of its ad campaigns.
Their ‘Try Not to Hear This’ campaign is all about Coca-Cola’s classic sounds like the opening of a Coca-cola can, uncapping of the bottle, and fizzing bubbles. Check this video that demonstrates the whole concept.